Privacy policy
PRIVACY
MVE Boutique Pty Ltd trading as MVE Boutique (“MVE Boutique”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information we collect and handle.
This Privacy Policy explains how we collect, use, store, disclose and otherwise process your personal information when you visit or use our website, shop with us, create an account, subscribe to our marketing, contact us, interact with us on social media, or otherwise engage with us.
This Privacy Policy is designed to help us comply with the Privacy Act 1988 (Cth), including the Australian Privacy Principles, and to provide relevant information for customers in other regions, including the European Economic Area (EEA), the United Kingdom (UK), and certain parts of the United States where additional privacy rights may apply.
1. Who we are
MVE Boutique operates an online fashion retail store at mveboutique.com.
If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us at:
Email: hello@mveboutique.com
2. What personal information we collect
The types of personal information we may collect depend on how you interact with us and may include:
* Identity and contact information, such as your name, email address, phone number, billing address and shipping address.
* Order and transaction information, such as items viewed, added to cart, purchased, exchanged or returned, payment status, order history and delivery details.
* Payment information, such as payment method details and limited payment-related information. Full card details are generally processed by our payment providers and are not stored by us in full.
* Account information, such as login details, saved preferences, wishlist activity and shopping preferences.
* Communications and support information, such as customer service enquiries, feedback, reviews, survey responses and other messages you send to us.
* Device and usage information, such as your IP address, browser type, device type, session information, referral URLs, pages viewed and interactions with our website, emails, SMS or advertisements.
* Marketing and advertising information, such as whether you open an email, click a link, engage with an ad, or make a purchase after interacting with our marketing.
* Social media information, where you interact with us through social media platforms, comments, tags, messages or similar features.
* Fraud prevention and security information, where needed to verify transactions, reduce suspicious activity, and protect our business and customers.
We do not generally seek to collect sensitive information from customers. Please do not provide sensitive information unless it is reasonably necessary and specifically requested by us.
3. How we collect personal information
We may collect personal information:
* directly from you, including when you place an order, create an account, sign up to receive emails or SMS, join a waitlist or restock alert, submit a review, enter a promotion, contact us or otherwise interact with us;
* automatically, through cookies, pixels, tags, server logs and similar technologies when you browse our website, interact with our emails or ads, or use our online services;
* from third parties, including Shopify, payment providers, delivery providers, marketing and analytics platforms, social media platforms, fraud prevention providers, customer support providers, and other apps or integrations we use to run our store;
* from publicly available sources, such as public social media content where relevant to our relationship with you.
4. Why we collect, use and disclose personal information
We may collect, use and disclose your personal information for purposes including to:
* provide and operate our website, checkout and customer account functions;
* process and fulfil orders, payments, exchanges, returns, credits, refunds and deliveries;
* communicate with you about your purchases, account, customer support requests or other service-related matters;
* personalise your shopping experience, including product recommendations and relevant content;
* send you marketing communications by email, SMS, social media or other permitted channels where you have opted in, consented, or where otherwise permitted by law;
* show you and measure relevant advertising on our website and on third-party platforms such as Meta, Google, TikTok and similar advertising services;
* analyse website traffic, customer behaviour, campaign performance and business trends;
* improve our website, products, services, customer support and marketing;
* detect, investigate and help prevent fraud, unauthorised transactions, security incidents and other harmful or unlawful activity;
* comply with legal, tax, accounting, regulatory or dispute-resolution obligations;
* protect our rights, property, systems, customers and business operations.
5. Who we may disclose personal information to
We may disclose personal information to trusted third parties where reasonably necessary for the purposes described in this Privacy Policy, including:
* Shopify, as our ecommerce platform provider;
* payment processors and gateways;
* shipping, logistics and fulfilment providers;
* email, SMS and marketing platforms;
* advertising and remarketing partners, including platforms such as Meta and other digital advertising providers;
* analytics and performance providers;
* fraud prevention, security and identity verification providers;
* customer support, reviews, returns, personalisation and other ecommerce app providers;
* professional advisers, such as accountants, insurers, auditors and legal advisers;
* regulators, law enforcement, government bodies or courts where required or authorised by law;
* a purchaser or successor entity in connection with a sale, merger, restructure or transfer of some or all of our business or assets.
We do not sell your personal information for money. However, some disclosures involving cookies, pixels, analytics or advertising technologies may be treated as “sharing”, “sale” or “targeted advertising” under some overseas privacy laws.
6. Shopify and third-party service providers
Our website and online store are hosted on Shopify, and we use Shopify and other third-party service providers to operate our business.
This means personal information may be collected and processed by Shopify and by other third-party tools we use, including for website hosting, checkout, payment processing, fraud prevention, analytics, marketing, customer support, personalisation, reviews, returns management and advertising measurement.
Some third-party providers may process personal information under their own privacy policies or notices. Where that is the case, we encourage you to review those policies.
7. Cookies and similar technologies
We use cookies, pixels, tags, local storage and similar technologies on our website and in our communications.
These technologies may be used to:
* keep our website functioning properly;
* remember your preferences and cart activity;
* recognise your browser or device;
* understand how visitors use our website;
* measure the effectiveness of our marketing and advertising;
* improve website performance and user experience;
* show you more relevant ads and content on our website and on third-party platforms.
These technologies may collect information such as your IP address, browser type, device information, pages viewed, products viewed, cart activity, referring URLs, interactions with our website, and purchase or conversion activity.
Depending on your location and the law that applies, we may request your consent before using certain non-essential cookies or tracking technologies.
You can manage cookies through your browser settings and, where available, through our website’s consent tools. Please note that disabling some cookies may affect how parts of our website function.
8. Direct marketing
We may send you marketing communications by email, SMS and other permitted channels where you have consented, requested to receive them, or where otherwise permitted by law.
Our marketing may include updates about new arrivals, restocks, promotions, events, abandoned cart reminders, product recommendations and other content we think may be relevant to you.
You can opt out of marketing communications at any time by:
* clicking the unsubscribe link in our emails;
* using the opt-out instructions in our SMS messages; or
* contacting us using the details in this Privacy Policy.
Opting out of marketing communications will not prevent us from sending you service-related or transactional communications, including order confirmations, shipping updates, return updates, security notices or similar non-marketing messages.
9. Overseas disclosure and cross-border processing
We may disclose, store or process personal information outside Australia, including in countries where our service providers or their sub-processors operate.
These countries may include, without limitation, the United States, Canada, Ireland, the United Kingdom, the European Union, Singapore and other countries in which Shopify or our other service providers maintain operations or infrastructure.
Where we disclose personal information to overseas recipients, we take reasonable steps to ensure the information is handled in a manner consistent with applicable privacy requirements.
10. Security
We take reasonable steps to protect personal information from misuse, interference, loss, and from unauthorised access, modification or disclosure.
These steps may include technical, administrative and organisational safeguards such as secure hosting environments, role-based access controls, provider due diligence, encryption and fraud monitoring.
However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
11. Retention
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, meet legal and regulatory obligations, resolve disputes, enforce agreements and maintain business records.
Retention periods may vary depending on the type of information, the reason it was collected, and our legal or operational requirements.
When personal information is no longer reasonably required, we take reasonable steps to destroy it or de-identify it, unless we are required or authorised by law to retain it.
12. Access and correction
You may request access to the personal information we hold about you, and you may ask us to correct personal information that is inaccurate, out of date, incomplete, irrelevant or misleading.
We may need to verify your identity before processing your request. In some circumstances, the law allows us to refuse access or correction, in whole or in part. If that happens, we will explain why where required.
13. Additional rights for customers in the EEA, UK and certain US states
Depending on where you live and the laws that apply, you may have additional privacy rights, including the right to:
* request access to personal information we hold about you;
* request correction of inaccurate personal information;
* request deletion of personal information;
* object to or restrict certain processing;
* withdraw consent where processing is based on consent;
* request portability of certain personal information;
* opt out of certain targeted advertising, profiling, sale or sharing of personal information;
* lodge a complaint with a relevant privacy or data protection regulator.
These rights are not absolute and may be subject to legal exceptions.
If you would like to exercise any applicable privacy rights, please contact us using the details in this Privacy Policy.
14. Children
Our website and services are not directed to children, and we do not knowingly collect personal information from children where doing so would be unlawful. If you believe a child has provided us with personal information inappropriately, please contact us so we can review and take appropriate action.
15. Third-party websites and services
Our website may contain links to third-party websites, platforms or services. We are not responsible for the privacy or security practices of those third parties, and we encourage you to review their policies before providing personal information to them.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal obligations or business operations.
When we make changes, we will update the “Last updated” date at the top of this page. Where required, we will provide additional notice.
17. Complaints
If you have a complaint about how we handle your personal information, please contact us first and we will try to resolve it.
If you are not satisfied with our response, you may be able to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) or, where applicable, another relevant privacy regulator in your jurisdiction.
18. Contact us
For privacy questions, requests or complaints, please contact:
MVE Boutique Email: hello@mveboutique.com
MVE Boutique Pty Ltd trading as MVE Boutique (“MVE Boutique”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information we collect and handle.
This Privacy Policy explains how we collect, use, store, disclose and otherwise process your personal information when you visit or use our website, shop with us, create an account, subscribe to our marketing, contact us, interact with us on social media, or otherwise engage with us.
This Privacy Policy is designed to help us comply with the Privacy Act 1988 (Cth), including the Australian Privacy Principles, and to provide relevant information for customers in other regions, including the European Economic Area (EEA), the United Kingdom (UK), and certain parts of the United States where additional privacy rights may apply.
1. Who we are
MVE Boutique operates an online fashion retail store at mveboutique.com.
If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us at:
Email: hello@mveboutique.com
2. What personal information we collect
The types of personal information we may collect depend on how you interact with us and may include:
* Identity and contact information, such as your name, email address, phone number, billing address and shipping address.
* Order and transaction information, such as items viewed, added to cart, purchased, exchanged or returned, payment status, order history and delivery details.
* Payment information, such as payment method details and limited payment-related information. Full card details are generally processed by our payment providers and are not stored by us in full.
* Account information, such as login details, saved preferences, wishlist activity and shopping preferences.
* Communications and support information, such as customer service enquiries, feedback, reviews, survey responses and other messages you send to us.
* Device and usage information, such as your IP address, browser type, device type, session information, referral URLs, pages viewed and interactions with our website, emails, SMS or advertisements.
* Marketing and advertising information, such as whether you open an email, click a link, engage with an ad, or make a purchase after interacting with our marketing.
* Social media information, where you interact with us through social media platforms, comments, tags, messages or similar features.
* Fraud prevention and security information, where needed to verify transactions, reduce suspicious activity, and protect our business and customers.
We do not generally seek to collect sensitive information from customers. Please do not provide sensitive information unless it is reasonably necessary and specifically requested by us.
3. How we collect personal information
We may collect personal information:
* directly from you, including when you place an order, create an account, sign up to receive emails or SMS, join a waitlist or restock alert, submit a review, enter a promotion, contact us or otherwise interact with us;
* automatically, through cookies, pixels, tags, server logs and similar technologies when you browse our website, interact with our emails or ads, or use our online services;
* from third parties, including Shopify, payment providers, delivery providers, marketing and analytics platforms, social media platforms, fraud prevention providers, customer support providers, and other apps or integrations we use to run our store;
* from publicly available sources, such as public social media content where relevant to our relationship with you.
4. Why we collect, use and disclose personal information
We may collect, use and disclose your personal information for purposes including to:
* provide and operate our website, checkout and customer account functions;
* process and fulfil orders, payments, exchanges, returns, credits, refunds and deliveries;
* communicate with you about your purchases, account, customer support requests or other service-related matters;
* personalise your shopping experience, including product recommendations and relevant content;
* send you marketing communications by email, SMS, social media or other permitted channels where you have opted in, consented, or where otherwise permitted by law;
* show you and measure relevant advertising on our website and on third-party platforms such as Meta, Google, TikTok and similar advertising services;
* analyse website traffic, customer behaviour, campaign performance and business trends;
* improve our website, products, services, customer support and marketing;
* detect, investigate and help prevent fraud, unauthorised transactions, security incidents and other harmful or unlawful activity;
* comply with legal, tax, accounting, regulatory or dispute-resolution obligations;
* protect our rights, property, systems, customers and business operations.
5. Who we may disclose personal information to
We may disclose personal information to trusted third parties where reasonably necessary for the purposes described in this Privacy Policy, including:
* Shopify, as our ecommerce platform provider;
* payment processors and gateways;
* shipping, logistics and fulfilment providers;
* email, SMS and marketing platforms;
* advertising and remarketing partners, including platforms such as Meta and other digital advertising providers;
* analytics and performance providers;
* fraud prevention, security and identity verification providers;
* customer support, reviews, returns, personalisation and other ecommerce app providers;
* professional advisers, such as accountants, insurers, auditors and legal advisers;
* regulators, law enforcement, government bodies or courts where required or authorised by law;
* a purchaser or successor entity in connection with a sale, merger, restructure or transfer of some or all of our business or assets.
We do not sell your personal information for money. However, some disclosures involving cookies, pixels, analytics or advertising technologies may be treated as “sharing”, “sale” or “targeted advertising” under some overseas privacy laws.
6. Shopify and third-party service providers
Our website and online store are hosted on Shopify, and we use Shopify and other third-party service providers to operate our business.
This means personal information may be collected and processed by Shopify and by other third-party tools we use, including for website hosting, checkout, payment processing, fraud prevention, analytics, marketing, customer support, personalisation, reviews, returns management and advertising measurement.
Some third-party providers may process personal information under their own privacy policies or notices. Where that is the case, we encourage you to review those policies.
7. Cookies and similar technologies
We use cookies, pixels, tags, local storage and similar technologies on our website and in our communications.
These technologies may be used to:
* keep our website functioning properly;
* remember your preferences and cart activity;
* recognise your browser or device;
* understand how visitors use our website;
* measure the effectiveness of our marketing and advertising;
* improve website performance and user experience;
* show you more relevant ads and content on our website and on third-party platforms.
These technologies may collect information such as your IP address, browser type, device information, pages viewed, products viewed, cart activity, referring URLs, interactions with our website, and purchase or conversion activity.
Depending on your location and the law that applies, we may request your consent before using certain non-essential cookies or tracking technologies.
You can manage cookies through your browser settings and, where available, through our website’s consent tools. Please note that disabling some cookies may affect how parts of our website function.
8. Direct marketing
We may send you marketing communications by email, SMS and other permitted channels where you have consented, requested to receive them, or where otherwise permitted by law.
Our marketing may include updates about new arrivals, restocks, promotions, events, abandoned cart reminders, product recommendations and other content we think may be relevant to you.
You can opt out of marketing communications at any time by:
* clicking the unsubscribe link in our emails;
* using the opt-out instructions in our SMS messages; or
* contacting us using the details in this Privacy Policy.
Opting out of marketing communications will not prevent us from sending you service-related or transactional communications, including order confirmations, shipping updates, return updates, security notices or similar non-marketing messages.
9. Overseas disclosure and cross-border processing
We may disclose, store or process personal information outside Australia, including in countries where our service providers or their sub-processors operate.
These countries may include, without limitation, the United States, Canada, Ireland, the United Kingdom, the European Union, Singapore and other countries in which Shopify or our other service providers maintain operations or infrastructure.
Where we disclose personal information to overseas recipients, we take reasonable steps to ensure the information is handled in a manner consistent with applicable privacy requirements.
10. Security
We take reasonable steps to protect personal information from misuse, interference, loss, and from unauthorised access, modification or disclosure.
These steps may include technical, administrative and organisational safeguards such as secure hosting environments, role-based access controls, provider due diligence, encryption and fraud monitoring.
However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
11. Retention
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, meet legal and regulatory obligations, resolve disputes, enforce agreements and maintain business records.
Retention periods may vary depending on the type of information, the reason it was collected, and our legal or operational requirements.
When personal information is no longer reasonably required, we take reasonable steps to destroy it or de-identify it, unless we are required or authorised by law to retain it.
12. Access and correction
You may request access to the personal information we hold about you, and you may ask us to correct personal information that is inaccurate, out of date, incomplete, irrelevant or misleading.
We may need to verify your identity before processing your request. In some circumstances, the law allows us to refuse access or correction, in whole or in part. If that happens, we will explain why where required.
13. Additional rights for customers in the EEA, UK and certain US states
Depending on where you live and the laws that apply, you may have additional privacy rights, including the right to:
* request access to personal information we hold about you;
* request correction of inaccurate personal information;
* request deletion of personal information;
* object to or restrict certain processing;
* withdraw consent where processing is based on consent;
* request portability of certain personal information;
* opt out of certain targeted advertising, profiling, sale or sharing of personal information;
* lodge a complaint with a relevant privacy or data protection regulator.
These rights are not absolute and may be subject to legal exceptions.
If you would like to exercise any applicable privacy rights, please contact us using the details in this Privacy Policy.
14. Children
Our website and services are not directed to children, and we do not knowingly collect personal information from children where doing so would be unlawful. If you believe a child has provided us with personal information inappropriately, please contact us so we can review and take appropriate action.
15. Third-party websites and services
Our website may contain links to third-party websites, platforms or services. We are not responsible for the privacy or security practices of those third parties, and we encourage you to review their policies before providing personal information to them.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal obligations or business operations.
When we make changes, we will update the “Last updated” date at the top of this page. Where required, we will provide additional notice.
17. Complaints
If you have a complaint about how we handle your personal information, please contact us first and we will try to resolve it.
If you are not satisfied with our response, you may be able to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) or, where applicable, another relevant privacy regulator in your jurisdiction.
18. Contact us
For privacy questions, requests or complaints, please contact:
MVE Boutique Email: hello@mveboutique.com
Website: mveboutique.com